2006 was a pivotal year in the digital world, with Swedish companies taking the lead in what would become the new way of selling online: streaming. Both Spotify and Storytel were born that year, as was a small digital publishing company in southern Sweden – HörOpp! (today WAPI). Founded by childhood friends Mattias Lundgren and Lars Brahme, over the past 18 years they have become two of the most innovative and profitable publishing companies in the Nordics. Bokfabriken is still run and owned by Lars Brahme.
Thousands of books have been signed and published, making many unknown authors famous and creating great value not only for the companies and the authors, but also for a long chain of people working in and around the company.
Mattias was bound by a non-compete clause for three years after selling WAPI in 2021. As he considered his next steps, he felt a strong desire to meet new people, cultures and countries through books. Having overseen digital operations in many countries around the world, he decided to start his journey in an emerging market he was already familiar with – Spain.
So here we are. Mattias Lundgren as founder and CEO along with strategist and finance whiz kid Martin Marklund as CFO and guess who they invited to join as a co-owner and advisor? Lasse Brahme!
